Business Tips: Gary Vaynerchuk Loves The New Twitter Video

Business Tips: Gary Vaynerchuk Loves The New Twitter Video

Awesome Tip: Gary Vaynerchuk Loves The New Twitter Video



Last week, I spent several hours using the new Twitter video feature.

But probably not in the way you think.

I was responding to people. One by one, individually. Answering questions in real time. I was listening. And this is why I’m so excited about this new feature.

People respond to effort. When a celebrity favorites your tweet, you’re excited. Someone you admire likes a photo of yours on Instagram, and it makes you feel good. Because it’s not about the 100th of a second it takes to double tap that photo. It’s about the fact that they looked at your profile. They chose a photo. They saw it. And then they liked. That interaction, which takes all of five or six seconds, really touches a lot of people.

Twitter has taken it to the next level.

They’ve set up a perfect Thank You Economy situation. I’ve been waiting for something like this, and I’ve wanted it to do it before, but there was too much friction on the platform. Now they’ve done all the work for you, and all you have to do is get in there and engage. It takes me nine to twelve seconds to make a video and reply, but those extra seconds hold a lot of meaning. Not to mention it’s more personal, visual, and we are living in a world where the visual is often regarded as a better engagement than the written.

There’s also more room to set the tone. A lot of things can get lost in a tweet. I might say “thnx” but that person isn’t 100% sure what my tone really was. But with Twitter video, the message comes across loud and clear.

It’s fifteen seconds of your attention on one person instead of two seconds. You know what that means? We are in control of the one asset that we all give the most fucks about: time. Time is so incredibly precious to people. They hate when it’s wasted, and they are impressed when you give them some of your time.

That is what excites me most about Twitter video. Giving time to people. More time. Personalized time. And that is awesome.


Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world’s hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund.

The #AskGaryVee Show is Gary’s way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies.

Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel.

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30 Replies to “Business Tips: Gary Vaynerchuk Loves The New Twitter Video”

  1. I'm guessing it was 03:12 in the morning when you did these clips @Gary Vaynerchuk  however; when the recipients get this in the morning they will brag about it and it can change their world for the day. I like this a lot! 

  2. I love where Twitter is heading with videos, and I think you hit it right on the head with how it should be used. The fear I have is that people will use it to push instead of the quick little responses as you've been doing. Thanks for the inspiration on this. New tactic to try out myself.

  3. Love the video, especially around 0:53 😉 . Really appreciate the love you send out to all your followers. Thanks to you I'm now starting to engage a lot more online. For some reason I would just consume the information, but never gave much (or any) feedback. I can now see the value of engaging. Thank YOU!

  4. I've been doing a lot of this prior to Twitter video in the Movy community. Twitter video just updated to my phone, so looks like I'm about to have a bit more fun very soon.

    Side note: You were right sometime ago in one of your #AskGaryVee  videos when you said most of the people listening aren't hustling. I realized even though I was doing good work, hard work – I wasn't. Changed that shortly after you said that, launched my podcast and good things are reallllly happening. Thanks again for your advice, thoughts and inspiration. 

  5. With those who spend time replying to their fans/audience on twitter, I think some type of punctuation/emoji's should be used, When seeing a reply that is so basic and simple, ex. "Yes" "Tomorrow" "Thanks" Its looks more as if the one responding has no emotion and is just trying to get the comment/question out of the way. Then again, that could just be the part of me that really tries to read emotion from text… 🙂

  6. Yeah, what I want isn't specially to sell. I'm an animation student and I just practice the whole day and not really use much the social plataforms, I mean I love them and use them sometimes but then I start to feel that saying something in twitter is just saying some words, I just want to get better at my stuff for later start getting awareness, but really sometimes I don't want to share good feelings if I'm nobody to back that words. Keep up the good work Gary, your stuff is making me a better hustler.

  7. haha- oh i love this!!! I love that you actually take the time out of your busy schedule to acknowledge people- the new twitter video is awesome, cause its more 'personal'…..and more exciting to receive-lol!!! Keep rockin Gary- you're a champ!! :-)))

  8. Gary, this is where the Thank You intersects the Jab Jab. Really fun to see you playing this out on Twitter now with video. Enjoy watching you meander into the sea of social and find where it happens. Keep it coming!

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