The increasing popularity of Wrejam in the United States helped the club provide a record revenue of 26.7 million in their last accounts, with 155 percent more than a year ago.
The Welsh side, owned by Hollywood stars Ryan Reynolds and Rob Mcenney, said they generated more than half (52.1 percent) of that record circulation from outside Europe – mainly North America – for the year ending June 30, 2024.
This is compared to 24.6 percent of the turnover generated outside Europe in last year’s figures.
The club said the spectacular rise highlighted the impact of the documentary series ‘Welcome to Wrexham’ Disney Plus, in the fourth installment currently being filmed.
“While the documentary does not contribute any direct financial return to the club, it provides an extraordinary global exposure to the Wrexham brand and provides the club with a unique marketing platform that can be earned by distributing on TV for our partners,” a statement about the 2023-24 results published on the club’s website.
Trade revenues increased from 1.83 million in to previous accounts to 13.18 million in the last group.
Wrexham said a new global membership scheme now made up 25 percent of all club memberships, emphasizing their appeal abroad.
The increased costs contributed to a total loss of 2.73 million, from 5.11 million in 2022-23.
The League One club said that after the accounting period, they had repaid £ 15.02m to shareholders’ loans and interest in Reynolds and Mcenney company.
“This action will help facilitate the growth of funds to meet the costs of the club’s capital projects that go ahead,” the club’s statement continued.
Wrexham are still with a good chance to secure a third-successful promotion, with the club set in second place in League One with seven games left to play.
