Instagram on Thursday announced that Blend is coming out, a new feature that allows you to create a custom, personalized personalized food for you and your friends. The mixtures are only invited and can be created with a singular friend or a group conversation. Custom foods are updated with new content every day.
The launch does not come as a surprise, as Techcrunch reported in March 2024 that the social network was developing.
After joining or accepting a mixed invitation, you will be able to browse through selected coils for each person in the conversation. When someone in the group reacts to a wrapper, Instagram will let you know so that you can hold a column going to the DM chat (direct messages).
The idea behind the function is to explore what kind of wrapping your friends are, while connecting with them and discovering new content together. Blend aims to introduce a new social element on Instagram, approaching him to his roots of moments of sharing with friends, something that is in recent years by an influential and advertising influx.
With the start of Blend, Instagram is giving users access to a feature that is not available in Tiktok, which is one of Instagram’s biggest rivals.
For Instagram, Blend can be a way to increase the detection of wrappings and viewing time on the social network, as it encourages users to look at short shapes together.
To create a mixture, you need to open a dm one or in the group and touch the new mixing icon at the top of the conversation. Then, you need to choose “invitation” to invite people from your DM conversation to join the mixture. The mixture will be created when at least one member of the conversation accepts your invitation. You can review a mix by going to the DM conversation and pressing the mixture icon.
It is worth noting that the mixture is somewhat similar to the functionality of Spotify of the same name, which allows people to combine their tastes into a common play list that refreshes daily.
