Purse does not just want to compete with Google, apparently wanting to be Google.
CEO Aravind Srinivas said this week at Podcast TBPN that one reason fraud is building its browser is to collect data on everything users do outside its app. This is so that it can sell premium ads.
“This is one of the other reasons we wanted to build a browser. It is that we want to get data even out of app to understand you better,” Srinivas said. “Because some of the announcements people make in these are merely related to work. It’s not like this is personal.”
And the job -related questions will not help the company he build enough enough file.
“On the other hand, what are the things you are buying; which hotels are you going (for it); which restaurants you will go; what are you spending time looking, tells us much more about you,” he explained.
Srinivas believes that perplexity browser users will be good with such a tracking because ads should be more important to them.
“We plan to use the whole context to build a better user profile and, maybe you know, through our Discover source we could show some ads there,” he said.
The browser, called Comet, suffered obstacles, but is on the right track to leave in May, Srinivas said.
He’s not wrong, of course. Quietly following users around the Internet helped Google become the market lid company approximately $ 2 trillion it is today.
That is why it built a browser and a mobile operating system. Indeed, confusion is trying something in the mobile world. It has signed a partnership with Motorola, announced on Thursday, where its application will be installed in the Razr series and can be reached even though the motto he is pressing “Ask Pplexity”.
Purse is also in talks with Samsung, Bloomberg announced. Srinivas did not confirm that, although he made a reference to the Podcast of The Bloomberg, published earlier this month, which discussed both partnerships.
Of course, Google is not the only one watching users online to sell ads. Meta advertising tracking technology, pixels, which is embedded in websites online, is how Meta collects data, even for people who have no Facebook or Instagram account. Even Apple, who has traded himself as a protector of intimacy, cannot resist tracking user seats to sell ads in some of his applications as default.
On the other hand, this kind has made people all over the political spectrum in the US and in Europe not trust Big Tech.
Sriniva’s irony openly explaining his ambitions for the browser selling this week also cannot be overestimated.
Google is currently in court fighting the US Department of Justice, who has claimed that Google has been brought in monopolistic ways to prevail online search and advertising. Doj wants the judge to order Google to deviate Chrome.
Both Openai and Purplexity – not surprisingly, given the reasons of Sriniva – said they would buy the browser Chrome if Google would be forced to sell.
