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Major alcohol makers had a bumpy morning as investors reacted to an advisory from the US Surgeon General on alcohol and cancer.
As of Friday afternoon, shares of Molson Coors were down 2.86% from where they opened. Anheuser-Busch Inbev is down about 2.04%.
Coors Light is offering fans the chance to be featured on the Chill Train during a Super Bowl commercial. (Alex Flynn/Bloomberg via Getty Images / Getty Images)
Those two great producers were not alone.
The stock price of Boston Beer Company, which owns Samuel Adams, Twisted Tea and other brands, fell 1.88%. Brown-Forman, known for brands such as Jack Daniel’s and Woodford Reserve, fell about 1.26%.

Jack Daniels Tennessee Whiskey on display at the 6th Annual Fillies & Stallions Kentucky Derby Party, hosted by Black Rock Thoroughbreds, along with Tito’s Vodka, Jack Daniel’s and Red Bull on May 6, 2016, in Louisville, Kentucky. ((Photo by Robin Marchant/Getty Images for Ark Endeavors) / Getty Images)
Constellation Brands was trading at $220.54, down 0.93% from where it started the day.
TICKER | Safety | The last one | AmENdmENT | Change % |
---|---|---|---|---|
TAP | MOLSON COORS BEVERAGE CO. | 55.13 | -2.06 |
-3.61% |
BUD | ANHEUSER-BUSCH INBEV | 49.93 | -0.14 |
-0.28% |
SAM | BOSTON BEER CO. INC. | 292.01 | -9.25 |
-3.07% |
BF.B | BROWN-FORMAN CORP. | 37.18 | -0.80 |
-2.11% |
STZ | CONSTELLATION BRANDS INC. | 222.57 | +1.57 |
+0.71% |
This came after the advice of the general surgeon Dr. Vivek Murthy for a “direct link” between alcohol and increased risk of cancer.
ALCOHOL LINKED TO CANCER RISK IN NEW SURGEON GENERAL’S ADVICE
The advisory, released Friday morning, said alcohol consumption is the “third preventable cause of cancer in the United States.”
Scientific evidence shows a “causal link between alcohol use and increased risk of at least seven different types of cancer, including breast (in women), colorectum, esophagus, liver, mouth (oral cavity), throat (pharynx) and voice box),” the advisory also states.
Murthy proposed several actions that he said could help “start the reduction of alcohol-related cancers” in America. They include adding a cancer risk warning to the Surgeon General’s alcohol warning label, increasing education about the risk and reevaluating “recommended limits for alcohol consumption,” according to the advisory.
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The Surgeon General’s current required label reads, “GOVERNMENT WARNING: (1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Alcohol consumption impairs the ability your to drive a car or machinery, and may cause health problems.”
The authority to make updates to that label rests with Congress.
“This Advisory outlines steps we can all take to raise awareness of alcohol’s cancer risk and minimize harm,” Murthy said in a statement.

A large selection of cocktail and alcohol bottles in a bar. (Godong/Universal Image Group via Getty Images / Getty Images)
About 45% of Americans were aware that alcohol had a cancer risk, the advisory said.
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Gallup reported in August that among Americans who drink alcohol, 34% said they “most often” drink beer. Meanwhile, a third reported favoring wine.
About 29% of American drinkers reported that alcoholic beverages are what they drink most often, according to Gallup.
Melissa Rudy of Fox News Digital contributed to this report.