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Amazon’s winter 2025 sale has so many rich pieces of mom-style fashion — but is it kind of flying under the radar? Compared to Prime Day, which always feels mostly aired, they have the actual sale relatively quiet. If we had to guess a reason why, it’s probably because their signs are so cool and stylish that they don’t want the orders to get too out of hand.
To help you sift through it all, we sifted through thousands of fashion pieces on sale and rounded up the 17 best with that ultimate channel, rich viral mom aesthetic. It includes these wide leg jeans that are now 29% off and this ultra chic poncho scarf that you can now score for just $14! We also made sure to include plenty of stylish sweaters, timeless pieces and some stylish two-piece sets. They go up to 50% off!
17 Rich Mom Style Pieces Included in Amazon’s Secret Winter Sale
You are cute jeans
1. Our absolute favorite: Step into the new year with confidence in these retro-looking wide-leg jeans that can flatter almost any leg shape!
2. Here for the high waist: A pair of high-waisted jeans like this pair on sale can help make your tummy look slimmer!
3. Lots of love for Levi’s: Good thing for Amazon shoppers, these Levi’s cropped jeans have been bought thousands of times in the last month!
4. Wide beauties: These Levi’s wide leg jeans are perfect for days when you want to wear denim but also want to feel comfortable!
5. Anxious to impress: Word on the street is that distressed jeans like this pair will be back in style soon – grab these while they’re still 15% off!
Stylish sets
6. Our absolute favorite: One of the number one sellers in women’s sets, we’re confident this knit two-piece set will become your favorite too!
7. The tale of the fleece: Make maternity wear rich mom style with this fleece-lined set, which especially feels like you’re wearing your softest blanket!
8. Loose and luxurious: This classic salon combines color style with luxurious looks and a comfortable and relaxed design!
9. Stylish stripes: Watch movies, do a skin care routine, or cook your favorite meal while staying super cozy in this stylish striped set that’s now 17% off!
Top notch tops
10. Our absolute favorite: Channel cozy cabin style this winter with this shopper favorite cable knit sweater that’s a rich mommy classic!
11. Puff Sleeve Perfection: This puff sleeve sweater is so versatile it can be dressed up with pants and flats for the office and down with jeans and sneakers on the weekend!
12. The most comfortable cardigan: Instantly upgrade your outfit with this long cable knit sweater that adds rich mommy flair while also being super warm!
13. Elegant Scarf: Add a stylish layer of warmth to any outfit with this lightweight scarf poncho that can go over tops, blouses and sweaters!
A-Plus Accessories
14. Our absolute favorite: At least 9,000 shoppers have found this Nine West gold watch stylish enough to buy in the last month — now half off!
15. Tote without time: If you’ve been looking for a new tote, you’ll definitely want to check out this stylish leather bag that’s now 33% off!
16. Designer style: One of the most popular necklaces on Amazon you can now score this Kendra Scott pendant style for 31% off!
17. Bag Perfection: Is your current bag starting to wear out? Try a new style this year with this colorful bag that you can get for just $21!
