Royal fans, rejoice – Meghan Markle is preparing to release her new brand of living!
The Duchess of Sussex, 43, announced on February 17, 2025 that she had changed the brand’s name from Riviera American to reflect the wide range of products to be offered.
“Last year, I had thought, ‘American Riviera, it sounds like such an excellent name.’ My neighborhood is a nickname for Santa Barbara, but it limited me to things that just produced and grew up in the area, ”Meghan said in a video posted on Instagram.
Here is all you need to know about the brand, from the date of release to the types of products offered and the controversy over the name change.
Date of release
Products will be available from Spring 2025, according to an Instagram post by the official as always on February 19th.
Although a specific date has not been confirmed, Meghan said in her latest video on Instagram that brand launch will coincide with the premiere of her Netflix lifestyle documents, With love, Meghanset to market on March 4, 2025.
products

After its fall in March 2025 With love, Meghan The Netflix series, Meghan confirmed exactly what he planned to sell under the name as ever.
Raspberry propagation, limited edition of honey with wild flowers with honeycomb, flower spraying, herbal hibiscus tea, herbal peppers tea, vegetable ginger tea, crepe mixture and short spraying cookies have all been added to the website. However, products are not available to buy yet.
Meghan previously discussed as always continuing to make the blocking, which was the first product she was rumored under the previous brand name.
“Of course, there will be fruit storage,” Markle said in the video on Instagram. “I think we are all clear at this point that blocking is my blocking. But there are many more products that I just love, and now it’s time to share with you. So I just can’t wait for you. Thanks, guys!”
While some of the products offered will be eaten from Meghan’s home in California, The weekly Understands that the brand’s vision is much greater.
Although Meghan has remained compressed in other products, she posted an Instagram collage that could contain some suggestions.
The collage contains a cocktail recipe called TIG Cup signature, which is most likely a TIG reference, Meghan’s former Blog of living, which she closed before joining the Royal family.
The collage also has photos of inspirational quotes.
“Stay close to people who feel like the sun,” reads one of the quotations. Another read, “I love you with all my butt. I would say heart but my butt is bigger.”
Will Prince Harry be included with Meghan’s new brand?
It is not known if Meghan’s husband, Prince Harrywill be included in brand promotion or if it has inspired any of the products.
However, it is worth noting that Duke of Sussex, 40, inspired the brand’s sometimes logo, which contains a palm tree and two hummingbirds on both sides.
we Understands that Palma was chosen as a knot for Meghan’s and Harry home in Montecito, where they live with their two children, Archie5, and Princess Lilibet3.
Meanwhile, hummingbirds were chosen because they are Harry’s favorite, we can confirm.
Controversy
Meghan revealed in her previous video on Instagram that she decided to change the brand’s name like never when “Netflix came, not only as my partner on the show, but as my partner in my business.”
we Understands that Meghan recorded the company name years ago before making the official change.
However, the name like never belongs to a good quality dress company in New York and New Jersey founded in 2017.
“Wow and Hello,” company founder, Mark Kolski, began a statement split through Instagram on Tuesday, February 18, after Meghan announced the name change.
“I want to say thank you to all the old friends who know and love our small family brand like never before, and also say hi to all those who have simply become aware of existing. In the last 36 hours, there has been a spill of support and concern about recent events about our brand of names,” the statement said. “We are aware. We are not connected. “
Talking to talk New York TimesKolski said he considered legal action, but ultimately decided against him.
“My brother is a lawyer, and so I called,” he told the exit. “He is not an intellectual property lawyer, but he said, you know, you have some rights based on your determined business.”
“I’m not trying to make a legal attack here,” Kolski added. “For now, I’m just going back to work, and I’m trying to keep awareness of my brand. If eventually there is a conflict that affects my business, I will appreciate it then.”
“What people feel there are making comments, and the media they want to create a rift among us, but there is no,” he added. “I haven’t talked to them. They haven’t talked to me. There is no battle that is happening. ”