Meghan Markle is starting 2025 starting a new chapter in social media.
On Wednesday, January 1, the Duchess of Sussex, 43, launched her Instagram account under the username @meghan to connect with fans around the world and share updates on her latest projects.
For her debut post – which was filmed by her husband, Prince Harrynear the couple’s home in Montecito, Calif. — Markle ran along a cloudy beach before stopping to write “2025” in the sand.
Meghan’s return to Instagram comes almost five years after her and Harry’s shared @sussexroyal page was last posted. “As we can all feel, the world right now seems extremely fragile. However, we believe that every human being has the potential and the opportunity to make a difference – as seen now around the globe, in our families, our communities and those on the front lines – together we can lift each other up to realized the fullness of that promise”, they wrote in March 2020, referring to the Covid crisis.
Highlighting “the many issues that have come up as a result of this pandemic”, Harry, 40, and Meghan noted that they were “focusing this new chapter on understanding how we can best contribute”.
They continued: “While you may not see us here, the work goes on. Thank you to this community – for your support, inspiration and shared commitment to good in the world. We look forward to reconnecting with you soon. You were excellent! Until then, please take good care of yourselves and each other.
Meghan previously deactivated her personal social media accounts in January 2018, shortly after her November 2017 engagement to Harry. Shortly before the @sussexroyal account became inactive, she and Harry announced their plans to step back from their senior roles as royals and become financially independent from the royal family. They have since moved to the US with their son Prince Archie, 5, and daughter Princess Lilibet, 3.

Meghan Markle and Prince Harry
Mike Coppola/Getty Images for the 2022 Robert F. Kennedy Human Rights Ripple of Hope Gala“I love living (in the U.S.) and bringing my kids here, it’s a part of my life that I never thought I’d live and it feels like it’s the life that my mom (Princess Diana) wanted for me,” Harry told him Andrew Sorokin IN New York TimesDealBook Summit on December 4th.
Before launching her new personal account, Meghan returned to Instagram in March 2024 with a page for her lifestyle brand, American Riviera Orchard. “From Meghan, Duchess of Sussex. Founded in 2024,” the account bio reads. Single posts on the account were uploaded to form the brand’s logo on its photo grid.
Meghan previously said she “worries” about raising her children in a world burdened by social media. “Everyone is now affected by the online world and social media. Some more than others,” she said during a panel at Project Healthy Minds’ World Mental Health Day Festival in October 2023. “We all just want to feel safe. In the fact that many of them can come down to, if someone is looking for something, please don’t feed them what they are not looking for that will harm them.”
Harry agreed with his wife at the event, adding: “I think for us, myself and my wife, with children growing up in the digital age, for us the priority here is to turn pain into purpose.”