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What is buzzing? On the coast of the Cuckmere River and the edge of a historic South Downs village, what has been the hotel Dean’s Place for decades has been resumed this spring as Alfriston. The fourth opening in the Signet of “Reimaginated” Signet Collection Group – others include the Miter in Hampton Court and Barnsdale in Rutland – Alfriston was originally a manor house. The current building dates back to at least the 17th century and first became a hotel in the 1930s.
Signet, led by the team’s and wife Hector and Samantha Ross team, won it in January 2024 and spent a year renewing the beautiful brick and flint property, adding very necessary updates, three other rooms and a bath.
Location, Location, Location Only a few miles away from the foam rocks of the seven sisters, the village after which the hotel is called groups around a 14th century church.

In recent years they have seen it become more and more Chichi, partly thanks to the increasing popularity of the South Downs road, which crosses, and Charleston, the nearby farm house that was effectively attracting the Bloomsbury group. Taking Olga and Alex Polizzi in 2021 of the Star, a historic inn on the high road – as well as the accompanying television show – added a bit of stardust. Today the road offers browsing opportunities from a strange bookstore called very ado (where the owner gives Lavender Shortbread to buyers) in a strawberry gallery and a well -equipped village store. Slightly is slightly broken by a steady traffic flow that fights for space on the narrow road – a cry away from when it was a base for smuggling.

Checking in On my Easter weekend visit, just three weeks after the beginning, Alfriston’s Smart Front was perfectly adapted by a purple wisteria with simple flowers, masterfully hanging around the front entrance. There are two parts in this hotel, the oldest section and an additional 1960s in the back-the most in which later. But the smart use of stylist Georgie Wyeham’s style and furniture to meet the features of the period, the dark rays and floor tables became immediately visible as I entered the waiting room.

There are 14 rooms in the old part of the building, 17 in new, and seven more – including family and twin rooms – in a former stable block from the 19th century. Rich in warm colors, bold prints and textiles from the like Colefax and Fowler, Linwood, Farrow & Ball, no lampshade ribbon has remained unforgettable. However, for all the attention received in the furniture of the “Bloomsbury Group-Furned”, no one apparently dedicated to sound isolation during renovation and after my first night in the 1960s section of the hotel-with beautiful views of South Downs-I asked to move. Fortunately installed in a smooth corner suite in the oldest building, overlooking the lawns and courtyard of Croquet, I slept with rest.
There is no lounge, but the grass doubles like a quiet area for seats – Vibe is very paved, friendly staff a curious blend of attention and forgetful, but trying really difficult.

What about food? The same menu works here as in other Signet Collection properties – with local variations, so more seafood in Alfriston. During the two nights of my stay, I enjoyed the signature of the group-kullaver-grass-grass-grass-bench, followed by beginners of the mature and soft beetroot of soft combustion and tomato cloth, then sewn and mussels in the cider and bacon (open networks are reasonable, between £ 32). Everyone was cooked well-cooked was the whole bass of the Mediterranean Sea on the bone for two, which was released by dipping on the table on a deep one-sided plate with only a very large metallic service spoon. The restaurant was busy that night, so I didn’t want to stop staff to search for a slice of fish.
Breakfast in oranges is a slap issue with the most striking and lost service; Saturday’s staff kept the dishes that were fastened with healthy sausages, field juice mushrooms and destroyed avocado bowls, but on Sunday the staff took greater care to adjust napkins than those on top of the tiles.

What to do? There are no plans to install a gym in the hotel because the village on the door threshold offers so many opportunities to be activated. I spent two good hours walking up and down the downs to reach Cuckmere Haven, then approached the famous seven sisters through Seaford the next day. There is also driving and kayaking on both the beach and the river, as well as the cycling and taste of wine in the near Rathfinny vineyard. Other countries that will not be lost include Timber-and-Thatch House Cleri and the 14th-century clergy garden-the first Prophet owned by the National Trust-and Charleston himself, the former Vanessa Bell and Duncan Grant’s home, often visited by Virginia and Leonard Woolf, Loss, and many other.
Other guests? A mixture of families, thirty to fifty couples and older groups enjoying platoons. All very quiet, no heels are required.
DAMAGE: Although they need forage for breakfast, the pairs of £ 150 are a shopping.
Abigail Butcher was a guest of Alfriston (Thealfriston.com))
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