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British Airways has returned to some changes in his new loyalty program and cabin premium hotel after a reaction from frequent butterflies.
The airline sparked controversy in December when it announced comprehensive changes to its frequent flight club, through which passengers gain points to unlock skills, including access to BA salons.
From April, BA level “points” will be given based on the cost of flights or bookings of package vacation, rather than traveling class and travel length.
A “level point” will be earned for every pound spent, excluding taxes. Bronze will now be given with 3,500 points, silver with 7,500 points and gold at 20,000 points.
On Wednesday, Ba admitted that these changes had been annoyed by many frequent leaflets. “We have heard that our members wanted more clarity, security and security,” said the chief of trade officer Colm Lacy.
Although the changes are seen by some travel members and experts as relatively small, Lacy said BA would tear down the new scheme to allow very frequent leaflets to gain status based on how many flights they had received, no matter how much they passed.
Customers can now get the status of “bronze” by taking 25 flights a year, or “silver” by taking 50 flights, in an action created to calm people traveling on short, relatively inexpensive flights.
The airline has also extended an offer of “bonus points” for bookings made this year to help leaflets keep their current status under changes.
“Our members have a deep emotional connection with our scheme of loyalty and their status means a lot to them – we are sure that the changes we have made the reward members fairly for their journey with us,” he said Lacy.
The transition to a loyalty program based on how much passengers pass on their flights or vacations brings it in accordance with many of its rivals.
Its rival Virgin Atlantic last month targeted frequent leaflets that have lost from the changes promising to match the status of BA “Gold” and “Silver” executive members if they switched to his loyalty program.
Some frequent flight experts have welcomed changes in BA, citing overcrowded lounge with passengers who had accumulated enough points to reach the highest levels of silver and gold.
But Rob Burgess, editor of the front Flyer website for the point, said Tweaks Ba announced Wednesday were “fundamentally dressing up”, adding that there was “nothing here to move the needle for most”.
The airline has also relied on some non -propullary changes in its food options while flying in business and first grade.
Last year she trimmed into the menu options for remote flights that left in the middle of the morning or late evening. Instead of lunch, passengers were offered a easiest “Brunch” in flights that leaving between 8.30pm and 11:30 am. Flights launched after 9pm also had reduced menu opportunities.
But the airline this year resettled the most complete meal services, again after criticism from frequent leaflets.
