A new series of animated children expected to be premiered this year will not be directed for a television network. Or a streaming service. Instead, the founders of the studio we ghosted media plan plan to start on a decentralized online platform that uses blockchain technology.
Yes, a crypto portfolio will be included.
We ghosted media – founded by Chris Jammal, a director for “Bob’s Burgers”, and Jaclynn Demas, Hit Children’s Show “Peg + Cat” – is a TV production studio by abandoning traditional performance methods in favor of a decentralized approach, commonly referred to as web3.
The studio announced on Friday that he was joining Lamina1 to start the new series of animated children entitled “Owen Nowhere”.
Lamina1 was founded by the author of “Snow Crash” Neal Stephenson and launched in 2022 as a Blockchain Layer 1 platform created to give creators an environment to protect, control and money from their intellectual ownership. However, Lamina1’s comprehensive mission is to build an open metaver. Stephenson’s vision for Metavers – a concept he created in his well -known 1992 novel – consists of a virtual world where users receive their 3D lifelic avatar.
Blockchain and Metaverse technology are keywords in the technology world and they have been slow to achieve mass adoption. The presentation of a children’s show in this space is particularly bold, given that the production studio will need to understand how children will navigate a platform that requires a cryptic portfolio.
But Jammal and Demas are residing in the freedom of a decentralized platform, which allows the audience to interact and even participate, as a point of sale to gain users.
The new show focuses on Owen B. Gloom, a creator of content aspiring on a family road trip, documenting their visits to unusual tourist attractions. The family’s dynamics are funny, sweet and slightly dysfunctional, displaying the parents of Owen’s adoptive vampires, a magical transformative vehicle, a pet cat and a fish in a itinerant.
But as Jammal and Demas Techcrunch said, this is more than one show. Really really about their mission to set a “new standard for the future of children’s entertainment in the decentralized era”.
The project will be developed and viewed in the still laminated Lamina1 spaces, an offer that enables creators to create their own virtual worlds. In these worlds, creators can build interactive experiences, digital items and content in various formats, including 2D, 3D, added reality and virtual reality (VR).
Jammal and Demas predict “Owen nowhere” as a comprehensive experience that allows fans to engage with the world and contribute their ideas to the series.
Virtual space will also include exclusive back-and-sides content, collective digital assets and online community experiences such as voting. Studio believes that the most attractive feature is the possibility for viewers to make key decisions about history, such as suggesting destinations for family adventures.
“We were thinking (fans) could vote where the other darkness can travel. Do you want them to come to your hometown? Maybe they want to buy what Owen captured in the Grand Canyon (AS) their digital asset. Maybe they want to change his outfit.

While it is clear that this show has all the ingredients to resonate with viewers and retain their attention, there will be challenges, including persuasive parents to manage a crystock handbag for their child.
Parents may worry that presenting children to this ecosystem, even indirectly, can expose them to manipulation or financial loss, even if parents are in control of the portfolio.
However, some parents are more open to the idea, with some who send their five-year-old children to cryptocurrency summer camps. In 2022, Zigazoo introduced NFT for some IP, including Cocomelon.
“Is a great topic of discussion. It is like,” What permits do we need in place around him? “,” Said Lamina1 Rebecca’s Lamina1 Director General, adding, “I won’t tell you that we have the perfect answer now … We will quickly learn as this develops, which protection should be decided.”
Owen Nowhere’s digital assets are positioned as a way for fans to be included in the show and enable them to contribute financially to the show by possessing digital collections – including works of art, characters and clothing – promoting a community of supporters investing in its success.
“This sign can be used as a sign of loyalty, it should not be about money and trading and traditional cryptic things. It is about the closed approach and the reward of those who are sharing things that are making truly creative contributions to the community,” the belly explained.
While the new series is mainly aimed at children and Preteens, it is also created to call for adults. This is similar to how “Bob’s burgers” attracts many adult fans through her funny stories for parents.
“We’re not going after the super new demographic one,” Barkin said.
However, they may need to approach this with transparency and perhaps even parental controls to appeal to all their audiences.
The product of Lamina1 spaces is planned to launch in the fall. Another virtual world that releases in the space is “Artefacti”, a project from the Visual Effects Wētā company, known for its work in the Lord of the Rings movie trilogy.
Lamina1 has collected $ 9 million to date from prominent investors and angels, such as Linkedin Reid Hoffman’s co -founder and Bloq Roszak co -founder.