Adobe is hoping to take advantage of the early success of his models Firefly by launching a new independent reconciliation service that gives users access to the company’s image models, Vector and Video.
This marks Adobe’s boldest attempt to turn his Firefly models into a real product.
The company is also starting a redesign website, firefly.adobe.com, where people can use Adobe models. This includes the new Firefly Video model, who is going out in public beta on the Firefly website and the Pro Beta Premiere’s app.
The standard plan of Firefly costs $ 9.99 a month and provides unlimited access to Adobe’s image and vector generation features as well as the new Adobe video model. The standard plan gives users 2,000 credits, which is enough to make 20 videos of five seconds.
Users can also connect Firefly plans to their CLOUD creative accounts to get an unlimited image of him and the vector generation in Photoshop, Express or other Adobe applications.
In the meantime, Pro Plan will direct users $ 29.99 a month, and offers enough credit to generate 70 videos with five seconds a month. The company is also working on a “Premium” scale (has not announced the prices for this yet) that allows users to create 500 videos a month, according to Adobe’s VP to that generation, Alexandru Costin.
Previously, Adobe offered many of Firefly’s tools within its existing cloud creative subscriptions, leaving users to try new tools for any increased costs. Users can improve on the most precious plans if they wanted more access to the firefly, but they didn’t have to. This system worked well for Adobe: Feature Generation’s Firming’s Generation, added to Photoshop in 2023, has become one of the most popular features of the company last decade.
Now, Adobe wants to see if users will also pay for his Firefly models he.
The Firefly video model allows you to turn the text or images into a five -second video generated by it. There are checks on a side panel for changing camera angles, moving the camera, aspect ratio and other features that creative professionals may want to personalize.
Firefly’s new offers will compete directly with Openai Sora, Gen-3 Alpha of Runway, and other video models that already have dedicated websites and reconciliation plans. The video model of Google Deepmind, Veo, seems to be a legal contender in space as well, but is still in private beta.
Part of the Adobe pitch for creative professionals is that Firefly was trained on a licensed video database, with no brand logos or NSFW content (something the company paid little to do). That is, according to Adobe, the creators should be able to use Firefly models he without worrying about legal problems.
“We think that the main differentiation for us is that we are the only model of IP friendly video, safe in the market,” Costin said in an interview with Techcrunch. “We want to distinguish with the deep meaning of the client’s problems.”
Adobe has also tried to send tools that solve problems for creative professionals instead of generating his casual videos.
For example, one of the features of the Firefly video, generative stretch, allows users to extend the video of each clip and background noise for a few seconds. This is one of the most practical tools of he in the market; Other models of he simply allow you to create new videos from scratch, or enliven the photos.
Costin says Adobe is working on another video tool for him to help with pre-production. The tool, which should not yet be announced, would help make the creators line up in the same vision by creating a rough sketch of what would look like a scene, or a series of scenes.
However, Adobe must walk a good line with the generating one. Many professionals who have used Adobe applications for decades have been upset about the growth of the generation tools in their industries. Technology poses a threat to their living as they risk their work being automated away from a model – like those who Adobe is building.
But Adobe is convinced that the ball is going here in the creative world.
