Over $ 10 billion – this is how much revenue in Apple Apple’s app store withdrew last year, according to a new analysis by Appfigules app intelligence provider.
The firm’s estimates show that US application store revenues from commissions more than doubled between 2020 and 2024. In 2020, Apple’s share in the App Store commissions was approximately $ 4.76 billion, rising to over $ 10.1 billion by 2024.
Based on Appfigules data, American application store developers generated $ 33.68 billion gross income from their applications and games using the Apple payment system in 2024, and received $ 23.57 billion after Apple cuts.
Although Apple usually does not explode its App Store revenue during the profits, she published a report in May 2023 that said the App Store generated $ 104 billion globally in billing estimated for digital goods and services in 2022.
However, Appfigules analysis revealed that the App Store made $ 61.5 billion globally in 2022, which increased to $ 91.3 billion in 2024. From this, Apple made more than $ 27.39 billion in commissions globally last year, Appfigures also said.
This leads to a discrepancy between Appfigules analysis and Apple itself.
This can be explained by an important warning found in Apple’s report. According to Apple’s graph, she states her figures “Billing and Sales” are “Not the same as the App Store Billings.” This is important here.
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When Apple wrote its report, the company was trying to show how big the application store is and how important it is for the general economy, so it merge the application store revenue with income generated outside the app store to generate its total Billings and Sales category.
In the report, Apple calculated the total income of an app that is facilitated by the app store, even if the purchase was made elsewhere. For example, if a user buys a reconciliation in Hulu online, but then spends 60% of their time transmitting Hulu on Apple devices, Apple himself credits with the relief of 60% of this user’s expenses. (To determine the use, the report relied on third -party resources, such as market search firms, to assess how much use has occurred on smartphones versus tablets, desktops or TV.)
Apple also allows enterprises to distribute applications with purchases within the app, but these are not visible on the App Store.
“Severe irreparable damage?”
Examination of numbers around us Income from Apple App Store is more important than ever in the wake of the latest court ruling that now prevents Apple from uploading a 27% commission for transactions taking place outside the App Store.
Apple initially tried to respect the court order that resulted from its antitrust battle with Macer Epic Games making changes that would not harm the App Store profits.
To do this, Apple last year gave developers a way to apply for an exception to its App Store rules so that they could add internet links within their applications that directed customers to external purchases. However, Apple continued to upload a 27% commission for those purchases and dictated how the website links should appear. (This even involved the use of “intimidation screens” to warn customers about the risks of making shopping shopping shop.)
Last week, one court ruled that Apple was in “deliberate violations” of the 2021 order continuing to collect fees for purchases made outside applications and creating new anti -incompet barriers.
This decision forced Apple to update its US application store rules, which now allow developers to relate to other ways for consumers to make purchases, without obstacles or commissions. Since then, some applications have benefited from the ability to introduce online payments, including Spotify, Amazon Kindle and Patreon. A small game emulator called Delta is now supporting herself through Patreon’s members, too.
Apple is appealing the decision, arguing in its latest submission than the ruling causes Apple “tremendous irreparable damage”.
“These restrictions, which will cost significant amounts of Apple each year, are based on behavior that has never been judged to be (and is not) illegal,” Apple’s file reads. “On the contrary, they decided to punish Apple for the alleged disrespect of an earlier order of the state law that is invalid in itself.”
This argument is not likely to go well with developers, as many believe that Apple must have reduced commissions all years ago, not just for small business developers.
The Appfigura analysis also destroyed the US App Store’s income from applications and games, which generated Apple approximately $ 6.28 billion and $ 3.83 billion, respectively, in 2024.
Together, these figures highlight how critical app store revenue remained after Apple’s end, and why it is fighting so hard to keep control.
