Apple is planning to raise the prices of its iPhone formation set to start this fall, though it is trying not to make it look like growths are linked to US imports for imports from China, reported Wall Street Journal, citing anonymous sources.
The company is considering instead links prices to other developments, which may include new features and models, the report said, citing anonymous supply chain sources.
Adult tariffs are expected to cost $ 900m Apple in the third quarter, although the company has so far not confirmed whether the US-Kina trade war could affect the prices of its products. The company is also importing a larger part of its iPhone from India than China, to mitigate fees.
However, the US and China on Monday agreed to pause their respective reciprocal tariffs on one another for 90 days to allow time for further discussions. Trump’s government has also announced major tariff exceptions to the technology industry, especially for smartphones, laptops, hard drives and cars that make semiconductors, although a previous 20% fee for Chinese goods is still worth it.
Apple is set to debut on an ultra -thin iPhone this year, many stores have previously reported.
The company is also said to have the most ambitious plans for 2027. Come 2027, we can see that the company is leaving with a cut on the iPhone altogether, for Mark Gurman in Bloomberg.
The company plans to release an “mainly iPhone, curved” without cutting on the 20th anniversary of the iPhone, Bloomberg announced. This would be appropriate, given that Apple began its latest effort to redesign with the iPhone X in 2017, the 10th anniversary of the smartphone.
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