CES 2025, the annual consumer technology conference held in Las Vegas, is here. TechCrunch reporters are on the ground bringing you the latest announcements and revelations from the show. Today is Press Day, which features keynotes from the biggest players, including Samsung, Nvidia, Toyota, Sony and more.
Below, you’ll find a list of the biggest announcements from the CES 2025 press day.
Nvidia brings AI crowds and announcements
Founder and CEO Jensen Huang closed out CES Press Day with nothing but a series of AI-filled announcements and bullet points.
One of the most interesting was Project Digits, a “personal AI supercomputer” that makes the company’s Grace Blackwell Superchip more accessible through a smaller form factor. But we’re not talking about broad access yet; The unspecified Digits devices will launch in May for $3,000, with more details to come later in the year.
Nvidia also revealed that it is tackling world models, which are AI models that are influenced by the ways people develop their own mental models of the world.
The company also unveiled Cosmos World Foundation Models, which will initially focus on “physics-based simulation and synthetic data generation.” The finer points of the model are too detailed to go into in this post, which is why we have all the details available right here.
And on the robotics front, with Nvidia’s new Blueprint mode, individuals can teach robots how to perform tests and actions by demonstrating them within Apple’s Vision Pro capability.
There was much more to Huang’s address, which you can watch in full below.
Sony sets a price for Afeela and explains anime at CES
Sony’s press conference wasn’t filled with hardware reveals, if anything they focused more on the entertainment side of their business. They brought their Afeela EV, built in partnership with Honda, a step closer to market by placing a starting price of $89,900 on the vehicle, with pre-orders also launched during the event.
But most of their showcase focused on creator-oriented technology like the XYN space content creation tools, making revelations about projects in the works within Sony or with other studios, like the Horizon Zero Dawn and Helldivers movies, or a detailed summary. of their upcoming Demon Slayer anime slate and a Ghosts of Tsushima anime for Crunchyroll, the streaming service that Sony acquired in 2021.
You can watch their full press conference via the embed below.
CTA is on the rise in 2025, with a caveat
The Consumer Technology Association is the organization behind CES and has presented a sunny portrait of American consumer spending habits on technology in 2025, predicting a record $537 billion to be spent. There’s a big catch, though: That amount could drop by about $90 billion to $143 billion if President-elect Donald Trump’s proposed tariffs go into effect and affect the purchasing power of U.S. consumers.
Anker takes portable charging to the beach
Anker has seemingly made chargers in every shape and size, but they managed to come up with a new form: a beach umbrella. This solar-charged umbrella can charge devices via USB-C with 80 watts of power, with an expected launch this summer.
Samsung sets the stage for its next event
As has been the case in recent years, Samsung is saving its major mobile device reveals for its own events, ending its CES 2025 event with a revelation that the upcoming Samsung Unpacked, along with a Galaxy S25 showcase, will happen on January 22.
Samsung may finally release its home robot, Ballie
Samsung’s home robot, Ballie, has been making the rounds on the CES circuit for half a decade, but now we have a rough timeline for its launch. Samsung confirmed that the Ballie will hit the market at some point in 2025, though it still has a long way to go. Samsung describes the ball-shaped robot as a “personal home assistant that moves autonomously around the house to perform various tasks” and connects to your home devices.
Adorable gadgets and robots from Yukai Engineering
Who doesn’t need a surprisingly cute robot friend? Yukai Engineering introduced Mirumi, a fuzzy and expressive robot that attaches to a bag and is “designed to recreate people’s joyful experiences of noticing a human baby as he/she tries to interact with them.”
The company also announced the Nekojita FuFu, a tiny robot cat that blows into your cup of tea or soup to cool it for you.
LG’s ‘Beloved Intelligence’
LG demonstrated ways to interact with your home through AI systems the company is calling “Loveable Intelligence.” LG showed how its AI agent, LG FURON, can be personalized to the user and the home, such as detecting temperature controls or informing if you should bring an umbrella before leaving the house.
The company also announced a strategic partnership with Microsoft across home, mobile and commercial offerings, as well as an expanded cloud gaming experience for Xbox.
AMD unveils new chips
AMD announced a new slate of chips for laptops, desktops and gaming rigs. The company says its gaming-focused 9950X3D is an average of 8% faster in popular games compared to AMD’s 7950X3D.
The company is also launching refreshed processors to power the next generation of Copilot+ PCs: the Ryzen AI 300 series and Ryzen AI Max series, as well as new processors in its Ryzen Z2 series for lightweight, gaming-focused form factors.
A robotic lawnmower from John Deere
John Deere unveiled an electric robotic lawnmower intended for commercial-grade landscaping, which the company says can run for up to 10 hours and see 360 degrees.
While the mower is quieter than its gas-powered predecessors, it raises questions about whether the mower will come to people’s jobs. The company also announced a 5ML autonomous garden tractor that can spray crops, a larger 9RX tractor for working fields and an autonomous articulated dump truck built for quarry operations.
Toyota says it’s ‘exploring rockets’
Toyota gave updates on its ambitious Woven City project, the carmaker’s planned community at the base of Mount Fuji that was first announced at CES 2020. CEO Akio Toyoda showed how the company taught robot arms to fold T-shirts in style Japanese to demonstrate proficiency.
Toyoda also announced that the automaker is “exploring rockets.” The chairman offered no details to explain what he meant, although he did show a rendering of a rocket designed by Japanese spaceflight company Interstellar Technologies.
Get a recipe for a meal you see on TV
Samsung introduced Samsung Food on Sunday, a new feature on its 2025 TVs that uses AI to recognize the food you “see” on your screen and create a recipe for it. In addition to recommending recipes, the feature can show the progress of food and grocery deliveries you make through the Samsung Food mobile app.
