Trump trade war has gone viral in Tiktok, postponing a Chinese e -commerce app, dhgate, at the top of the Apple App Store in SH.BA
After Trump increased US tariffs for Chinese imports by 145%, numerous Chinese suppliers and manufacturers began making video ticking by explaining to consumers how the global market of luxury goods actually works. Dresses, handbags and other accessories that many people assumed to be made in Europe derive from factories in China, explained these videos.
As a result of the trend, the majority Chinese DHGATE market app grew to become the number 3 app of free iPhone at Apple Apple Apple store since Monday morning.
By comparison, the app was ranked 352 in the highest non-play category without playing the iPhone Apps in the SH.BA since Friday, April 11, before being thrown at no. 6 on Sunday and No. 3 on Monday, according to data from the Appfigules app intelligence provider. On Monday, the dhgate also climbed to no. 3 on the highest overall table for free iPhone apps, including games.
The firm tells Techcrunch that on Saturday, April 12, the dgate app was downloaded 35,400 times across the App Store and Google Play, a 56% increase in its 30-day average. The US consisted of 17,300 of those installations, a 98% jump above the 30-day average.
On Sunday, April 13, those installations increased to 117,500 in iOS, with 732% of the 30-day average. The US consisted of 65,100 of those downloads, with 940%. (Android download data for Sunday are not yet available.)
DHGATE is an e-commerce cross-border company, linking both businesses and consumers to suppliers and manufacturers in China and other markets. Today, it offers an inventory of over 30 million products in categories such as electronics, homes and toys, shoes and clothing, jewelry, health and beauty, and more, declares its website.
The application for the app grew from the aforementioned viral trend, where Chinese manufacturers began to reveal their secrets to the American public. After this trend, the creators began to tell their viewers that the dgate app is a source for buying luxury goods before a brand adds its label to the product.
In a well -known Tiktok video, a Chinese manufacturer claims that most of the world’s luxury bags were made in China, but the bags are then sent to brand factories in Europe, where the label and bags are added. In that way, the bags appear as if they were “made in Italy” or “Made in France”, the video creator claims.
In another video, the same creative, @Senbags2, says a $ 38,000 Birkin bag has been made for about $ 1,400, and that customers simply pay for the logo and the ornate packaging. ;
Videos from other Chinese creators focused on luxury categories such as clothing and jewelry. Brands like Hermes, Gucci, Louis Vuitton, Chanel, and others were mentioned in the video, such as the middle interval brands like Lululemon, Tommy Hilfiger, Lacoste and Hugo Boss.
The point of the video is to note that the US is more dependent on China than it can make, as even brands of US consumers thought they were high -level European products are being produced in the country. It is not all fast fashion and free electronics like those found in Shein or Tik Shop.
This is not the news of anyone who understands the global supply chain, but videos have made Tiktok users look for a way to buy directly from goods manufacturers in China, bringing them to other Chinese markets and applications. A similar app, Taobao, became the number 10 total of the free iPhone on Monday.
In reality, it can be difficult for consumers to show what factories are the originals contracted by luxury brands and which are simply by making copies, also known as dupils. However, online communities like R/Dgate in Reddit can sometimes provide assistance in that front.
Using DHGATE is not really a solution to avoid Trump’s tariffs, as any Chinese importation into the US would still be affected by tariffs outside of electronics – for now. But as one Tiktok commentator pointed out, these trends are the result of the US that claim to keep all the cards in the commercial war, making China respond, “We do all the cards.”
