Adult tariffs cost Apple $ 900 million in the last quarter, the company said when it announced the solid results of the first quarter.
While almost $ 1 billion the additional fee paid for the government is nothing to sneeze, Apple is so much that an analyst in the quarterly call of profits described the hit as strangely low.
Apple reported the first quarter of $ 95.4 billion. And even with the payment of tariffs, it still reported a $ 1.65 -free stock earnings, a record of the first quarter, he said.
The big question for the minds of technology users – as well as a lot of technology startups who prefer to wear MAC employees – is whether Cook predicts continuous tariffs that increase Apple prices.
At least in terms of the other trimester, this is unlikely. When asked fully about raising the price caused by the tariffs, Cook said he had nothing “to announce at this time”.
He explained that Apple is now importing much of its iPhone from India, rather than China, keeping the tariff hit. As for the MAC, most of them come from Vietnam, he said. Equipment manufactured in China is mainly sent to Apple customers outside the US, he added.
The biggest hit in Apple’s tariff costs, he said, was with Applecare businesses and accessories – aka spare parts to fix a broken device covered under its guarantee program, and things such as iPhone cases. For those businesses, the rate of tariffs hit “at least 145%,” he said.
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He did not mean that the costs would rise to cover that hit, but neither.
But he explained that Apple was not hit as much as it could have been. This was mainly because its products “including iPhone, Mac, IPAD, Apple Watch and Vision Pro” are currently not subject “to global tariffs” while the Department of Trade conducts an investigation into how tariffs affect the imports of semiconductors and products that use them.
So, should customers and beginnings buy their cats now later? Cook says Apple is doing what it can to keep the costs under control, including the impact on tariff policy itself.
“Of course, we are very engaged in tariff discussions. We believe in engagement and will continue to engage. In the price part, we have nothing to announce today,” Cook said.
