Google searching is in the middle of a “trip” about him, said Google Sundar Pichai’s CEO while calling the company profits on Tuesday. The beginning of this trip was a summary of it, a controversial and monumental shift in the way Google gives billions of search users.
But that was just the beginning.
“As he continues to expand the universe of questions that people can ask, 2025 will be one of the biggest years for search innovation still,” Pichai said in his opening words.
Throughout the call, Pichai put forward the next phase of the Google Plan to pack the feature of it from the company’s research lab, Deepmind. The search product is slowly becoming more as an assistant one who browsing the Internet for you, looks at the websites and returns an answer.
It is a long way from a simple search system that gives you ten blue links.
Google has been on this road for a few years now, since the search giant was caught flat by the Openai Chatgt’s release in 2022. The change has massive implications for websites relying on Google traffic and businesses buying Google Search ads and Google search.
Not everyone is happy about it, but Google is moving forward.
When asked about the future of him and search, Pichai said, “You can imagine the future with Project Astra”, a reference to the multimodal system of Deepmind, who can process live video from a camera or computer screen and answers the user’s questions what he sees in real time.
Google has big plans for Project Astra in other parts of its business as well. The company says it wants the multimodal system to strengthen a pair of smart glasses of the added reality one day, for which Google will create the operating system for it.
Pichai also mentioned Gemini Deep Research – an agent of one who takes a few minutes to create long research reports – as a feature that can radically shift how people use Google search. Deep research automates the work people have traditionally done with Google searching. But now, it seems Google wants to do that research for users.
“You really are dramatically expanding the types of use cases for which search can work – things that not always respond immediately, but can take some time to answer,” Pichai said. “These are all areas of exploration and you will see us by placing new experiences in front of users during 2025.”
Pichai further said that Google has a “clear sense” of search experiences he could create with another of Google’s agents, Project Mariner. This system can use the front of the websites on behalf of users, making it unnecessary for people to use websites themselves.
Google’s general director also said there is a “opportunity” about allowing users to interact more and ask follow -up questions with Google search. Pichai was easy in detail there, but it sounds like Google is considering ways to make his search interface more like a chatbot.
“I think the product (search) will evolve even more,” Pichai said. “While making it easier for people to interact and ask follow -up questions, etc., I think we have an opportunity to promote further growth.”
Today, the chatgt is baked in one of the most used Internet products, with hundreds of millions of weekly users. It poses an existential threat to Google Search’s long -term business. To address it, Google is not only building a competitor he chatbot with twins, but also injecting traits directly in search.
Of course, the first step on the journey of Google Search did not go well. When Google revolved the summary of it throughout Google’s search, the system displayed incorrect and strange hallucinations of it. These included answers that people told people to eat rocks and put glue on their pizza. Google accepted at a time when he needed some jobs.
Despite this negative participation, it seems that Google just begins to search.
