The Super Bowl weekend is here with the Philadelphia Eagles set to get to Kansas City bosses in New Orleans on Sunday evening. While many people are allocated to the Super Bowl for current football, others do this for the performance of the first half, and some allocate for advertising.
Advertising this year includes many of the names that are expected to see in the Super Bowl, from beer companies like Budweiser and Coors to delicious snack companies like Doritos. We will also see some ads from a small part of the beginning.
It may seem strange to a start, especially one with limited cash flows and venture capital investors, to spend millions required to grab an advertising slot in the big game. But sometimes the marketing strategy can be repaid.
Bernard Schmitt, a professor at Columbia Business School focused on marketing, told Techcrunch before last year’s Super Bowl that while Super Bowl is a great audience to get money, it is often too wide to be an effective approach to Many companies. But he added that it allows a start to begin their ability, which can help them stay out.
“It gives you rights boasting,” Schmitt said at the time. “Now I can say,” Oh we had an ad in the Super Bowl. “Changes the image. Looks like you’re a leading player, a serious player.”
Here are the beginnings that run ads during this year’s game:
Ramp
The Philadelphia Eagles’ star running back Saquon Barkley not only has become an investor in Fintech Startup Ramp, he is also the star of the first commerciality of the Super Bowl company. 15-second advertising-which contains Barley buried in a mountain of spending reports-conceived, shot and ended in seven days, said RAMP and CEO Eric Glyman co-founder.
Openai
Openai is set to debut in her first television advertising in this year’s Super Bowl, according to Wall Street Journal, who mentioned internal sources. While the details of what this ad will look like, this action is not extremely surprising as the battle for the dominance continues to heat up. The anthropic Openai rival held a five -second advertisement last year that said “Claude is for all of us. Anthropic,” but she chose to lower this year’s game.
Its Hims & its
Hims and her telecommunications company is developing its first Super Bowl advertising, and is getting a lot of attention. 60 -second advertising, which criticizes manufacturers of approved medicines for weight loss, has been described as “provocative”. We must keep in mind that the company sells its own knock-off versions of some of the most popular prescription weight loss medicines and is being investigated by FDA for “fraudulent patients”.
step
Poppi’s prebiotic soda brand is broadcasting its second Super Bowl commerce. Entitled “Soda Thoughts”, this year’s ad “explores the blame that people face when they are thinking of drinking a soda,” according to Adweek. Creators Alix Earle, Jake Shane and Rob Rausch by Love Island are advertising stars.
Global Papaya
Papaya Global, a global platform of workforce payments that has collected more than $ 440 million in venture capital, will return to its second Super Bowl. The first Super Bowl advertising of the beginning took place in 2024 and won 114 million views, tripling traffic on the company’s website, according to a press release. This year, company advertising focuses on how complex it can be a global salary.
