Meta Director General Mark Zuckerberg harassed a “Return to OG Facebook” as part of his main goals for 2025 in calling Wednesday’s Q4 with investors. While the company was short in detail what specific changes are in the store, it is clear that Meta needs desperate need of new Facebook users to keep themselves for the next generation.
Asked about his plans for “OG Facebook”, Zuckerberg responded that it was one of the Field Fields for Next Year and something the company planned to invest and spend time.
“I think there are many opportunities to do (Facebook) more with cultural influence than today,” he noted.
The executor also warned investors that these Facebook changes may require some exchanges in terms of “maximizing business results in the near deadline” – a signal that revenue can be affected. He said product changes will start to roll within half a year or more.
“I think some of this will return to the way Facebook was originally used again during the day,” Zuckerberg said, as he got up tight in every other detail.
The decline in Facebook interest among young people is becoming a problem for the technology giant, especially as its essential adult users continue to grow old.
According to an Emarketer study released last August, users of Gen Z Z aged 18 to 24 spend a lot more time in Tiktok, followed by Instagram and Snapchat – twice as much time, in fact, compared to the total population of American adults. Meanwhile, a 2024 study by Pew Research found that the use of American adolescents (13-17) of Facebook had fallen sharply over the years from 71% in 2014-2015 to only 33%.
Often, what appeals to General Z is not even aspects of Facebook’s social networks; It is the most utilitarian features like Facebook Marketplace.
Meta has long been aware of these challenges, having begun a redesign -focused redesign of his social network of aging in October 2024, promising a greater emphasis on local community information, videos and groups of Facebook , among other things.
The company now aims to build those changes with a further refresh of the Facebook product in 2025, though its ability to compete with Gen Z, Tiktok, remains unsafe.
Moreover, Gen Z use users have sent a strong signal that they are ready to continue from Meta if Tiktok would stay banned in the US instead of returning to Meta platform, young people downloaded rednote Another Chinese app similar to Tiktok, before and during the banning of Tiktok briefly implemented.
It can be difficult, if not impossible, for Facebook to attract new users again by returning to its “OG” roots. The company had already tried to revive its original sense of exclusivity starting with a Facebook side called Campus in 2020 that only cared for college and university students. This effort was closed a year and a half later after failing to remove.
Meta has also entered into the use of other services, such as meeting online, to seduce new users with little success.
Meanwhile, new social networks are being built on the open social network, powered by protocols such as ActivityPub, used by Mastodon, and in protocol used by Bluesky, allowing people to take control of their data and social links again From centralized, billionaire- billionaire- controlled Big Tech platforms. As these networks grow, they will become competition for effort as an “OG Facebook”.
Meta has worked to protect investors from falling Facebook for years.
In Q4 2019, Meta (subsequently called Facebook) introduced new statistics for investors called the Daily People and monthly people of the active family. Later, in Q1 2024, Meta took steps to distance itself from per -app metrics by eliminating daily active and monthly active users in its quarterly reports in favor of its application metric family.
In his appearance at the time, Meta said the decision was intended to show better than people engaged with all his products, not just on Facebook and Messenger. Most likely, it also served another purpose: to hide the fall of Facebook within the largest set of “family” applications.
