At CES 2025 in Las Vegas, Panasonic unveiled its upcoming digital assistant, Umi, which offers families a personalized, AI-powered wellness coach. Created in partnership with Anthropic, Umi uses the Claude AI model to help families “care, coordinate and connect” with each other, the company said.
More specifically, this includes an AI assistant that focuses on helping families create goals, such as spending more time together or being more active, through an interactive interface that also allows users to have a voice conversation with Umi. .
In a demonstration of Umi during the company’s CES keynote on Tuesday, Umi was available in a mobile app where families could have group chats with the AI, as well as set goals, create routines, manage tasks and more.
The app could also be useful for caregivers of elderly parents who want to keep up with how the elderly in their families are doing, even if they’re not always physically together, Panasonic noted. (The company is working with AARP on this aspect of the Umi platform.)
The AI trainer, which will launch in the US in 2025, will also integrate with a community of experts who will help people create healthy habits and create wellness routines. Panasonic is working with other wellness-focused partners, including Aaptiv, Precision Nutrition, SleepScore Labs, Addition Wealth, BlueApron, Calm and more. These brands, part of the Panasonic Well Partner Collective, will work with Umi and other future Panasonic Well businesses, the company said.
Meanwhile, the partnership between Anthropic and Panasonic not only provides access to Claude AI for use in Panasonic consumer products, but also brings Claude into Panasonic’s workforce. The company said it will integrate Claude as a “strategic asset” with a focus on improving results in areas such as customer service, sales, marketing and coding.
