Reddit Director General Steve Huffman said that, during this year, Reddit plans to launch an updated research experience that will help users navigate the social network but also respond to “subjective, hard, ( and) interesting questions. ”
The company plans to achieve this by integrating Reddi’s responses, its feature that allows visitors to ask questions and receive curated compilations of relevant answers and topics from its entire platform in Reddi’s existing research.
“(In Reddit) The conversation, for 20 years, our users have left this corpus of information absolutely massive, so we are starting to unlock it with answers,” Huffman said during the Reddit Q4 2024 profits on Wednesday. “We will continue to repeat this product.”
Reddit’s CFW, Drew Volro, added during the Reddit call is recruiting engineers to build a “small search team” focused on these skills.
Reddit is increasingly embracing him as he wants to grow up. Last year, the platform brought a translation with the one empowered into dozens of new territories, with more planned for this year, and envelops strong knowledge of the brands. Reddit also began testing the search results pages with him, which summarizes and recommend content in various Reddit communities.
Investors were disappointed in Reddi’s Q4 fiscal metrics, which were partially affected by changes in Google’s search algorithm. Unique active daily Reddit users increased 39% year by year to 101.7 million users, losing investor estimates of 103.1 million.
Huffman was understood to do Reddit’s search part of the on -board platform process to promote growth, retention and eventually revenue.
“I think that by helping the user be able to search directly on the reddit, refine their questions in Reddit, eventually come directly to Reddit for those types of questions, and even integrating searching into something like on board Time – I think (these are) really interesting things, ”he said. “It is amazing for us to get that signal (…) and of course, that signal is the tremendous potential of earning money.”
