Reddit Director General Steve Huffman says there are two types of people coming to the social media platform: motorists and researchers.
Scrollers are the ones who come to the core product of Reddit, which is the community conversation and is committed to the topics they are passionate about, from R/Sourdough to R/PopcultureChat. Then there are the applicants; People who can write their specific question in Google searching and solving “Reddit” in the end so they can find real tips and thoughts from real people.
Reddit responds, chatbot with that of the company that can be the words in words and compilations from Reddit’s existing posts, is for the researchers. And early results suggest that she is already gaining traction.
“Until too late, we have not built a product for them,” Reddit Steve Huffman said on Thursday in calling the company’s first trimester profits. “Those users are not coming to Reddit for a community at that moment. They are coming for an answer. And I think we can (accept) the use of the user to bring us and be more effective in solving it.”
Reddit announced during the call that the product of its responses already has 1 million weekly active users since began in Beta in December. Last month, Reddit expanded the answers beyond the US and in Australia, the United Kingdom, Canada and India.
The feature, which is still in beta, currently lives in the application navigation bar as its particular experience. Going in 2025, Reddit plans to integrate deeper into the platform in several different ways.
Huffman said that the most notable way to do this would be to integrate answers into the main search box, which can allow users to write in a full question than just a few keywords.
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The executive also said the company is exploring ways to integrate the answers in the start of the user’s journey.
“So you are a new user who first opened Reddit, using answers to see what is on Reddit and learn that Reddit almost certainly has what you are looking for,” he said.
Another “entry point” for response would be through external search, “Help (users) get a more summarized or easy version to see Reddit’s response,” Huffman said.
This can also protect Reddit from being at the mercy of Google search. In the fourth quarter of 2024, a change in the Google search algorithm caused a “instability” with Reddi’s growth, which exploded investors at the time, despite beating profits.
“We are an open platform and we want people to find Reddit’s content in the search (Google),” Huffman said. “Being the awareness and visibility of the open discs. It can also create variability, and we expect some bumps along the way from Google, because we have already seen some this year. This is expected every year, but given that the search ecosystem is under heavy construction, the nearby deadline may be more bunk than usual.”
Reddit’s shares increased in the trade after time as the company defeated the analyst’s profits and strong user growth. The company reported $ 392.4 million, with 61% year by year, an EBITDA regulated $ 115.3 million, and unique active daily users of 108.1 million, a 31% increase in YOY.
In the second quarter, Reddit estimates revenue in the range of $ 410 million to $ 430 million and fixed EBITDA between $ 110 and $ 130 million.
