The Chinese fast -fashioned retailer Shein has rebuilt in India through a partnership with Retail Reliance, nearly five years after being banned from diplomatic tensions between New Delhi and Beijing.
Shein India’s new fast -fashioned app, developed and launched by billionaire Mukesh Ambani with retail, marks the firm’s significant return to one of Asia’s largest retail markets. The revival of the app comes under strict conditions that provide full control over operations and data.
According to the partnership structure – recently unveiled by the Ministry of Trade of India – Shein will function merely as a technology partner, with religion holding full ownership of the platform through its subsidiary. The agreement requires all customer data to be stored in India, with Shein no access to access.
Shein is initially offering distributions to selected cities, including New Delhi, Bengaluru and Mumbai and plans to expand it throughout India “soon”, according to the application description. Products include clothing from 350 rupees ($ 4), with all items designed and manufactured in India by local manufacturers. “OG is back,” greets Shein in her app in India.
The agreement represents a rare exception to India’s ban on Chinese applications, which has affected over 300 platforms since 2020. To ensure approval, Shein admitted for unprecedented supervision measures, including regular security audits by firms and firms Government -approved online security.
Trade Minister Pyush Goyal recently said the approval process included widespread vetting by numerous ministers, including IT and housework. The agreement aims to strengthen the India textile production sector while maintaining strict data sovereignty.
For confidence, the partnership marks a departure from its traditional brand involvement strategy – such as Japan’s Muji – in its fashion app.
