WhatsApp now there are more than 3 billion people using it every month, CEO Meta Mark Zuckerberg noted when calling the Q1 Company Outcomes Conference on Wednesday.
Founded in 2009 and won by Facebook for $ 19 billion in 2014, WhatsApp remains free to use and does not serve any ad. The app reached the active user mark 2 billion monthly in 2020, but with the latest points, it is now one of the several applications that exceed the 3 billion user sign besides Facebook.
That humble user base makes whatsapp a main business for meta, especially now after the company bets the farm in its strategy. The company has previously said that the app is one of its largest distribution platforms for its services.
“We see people engage with meta from a few different entry points. WhatsApp continues to see the strongest use he in our application family,” said CFO and Meta, Susan Li during the conference call. She also noted that most WhatsApp users engage with meta he in one-in-one conversations.
Zuckerberg said that while WhatsApp provides easy access to the features of it, Meta has had to take a different approach to promote the approval of his products he in markets such as SH.BA, where most people still prefer to use their phone messaging apps to send messages to each other. This is where the Meta app, the newly issued company, enters.
“We hope to become a leader over time (in the US messaging market), but we are in a different position there than we are in most of the world on WhatsApp. So I think Meta app as an independent will be particularly important in the United States to create leadership – as personal personal ones that use people. “
The company said the Chat app business platform, WhatsApp Business, is growing, and is a large portion of the $ 510 million income brought from its app family.
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Meta has tested the tools for whatsapp business, and Li said on Wednesday that the company is building a new agent management interface he and the dashboard that would allow businesses to train it flaws for their information. This information may include a business website, WhatsApp profile, or their site on Instagram and Facebook. He is also testing by letting businesses activate the flaws in conversations with clients.
