Amazon shared an impressive vision for a “agent” future on Wednesday – one in which the improved Alexa+, Alexa+Company, deals with countless ordinary tasks, from booking restaurants to finding equipment.
If Amazon can deliver, it can be the first at the gate with a comprehensive tool of consumer -centered agents. The company hopes to marry a more natural, expressive Alexa- powered by the generating models of it- with the ability to introduce first and third parties in a fully autonomous, intelligent way.
“We believe the future is full of agents – we have trusted this for some time,” said Amazon Alexa and Echo VP Daniel Rausch in a main note on Wednesday. “There will be a lot of agents there who do things for clients, many of them will have specialized skills … and we have always believed that in a world full of him, these agents must interact with each other. They must interact without problems for clients.”
This would be a great victory for a technology giant fighting to make his long assistant again. Amazon has invested for years in Alexa without considerable income to tell about it; The company’s hardware division is reported to have burned through billions of dollars.
Agents, a nebulous and increasingly diluted term referring to the models of one who can take actions on behalf of a user, are the other great thing in him. The technology industry sees agents as the key to extracting value from increasingly sophisticated models. Agents promise to knock low work and agenda items, increasing the overall productivity of people and businesses.
This is the idea, at least. So far, agents have largely underestimated.
The main laboratories of the anthropic and Openai have launched agents who can take control of a browser to take action. But they often make mistakes and require a fair degree of intervention to fulfill the most involved tasks. Other ambitious efforts for agents, such as the Google Mariner project, remain in the prototype phase without Windows Windows released.
Amazon’s Demot of Alexa+, which is scheduled to begin in advance start next month, describes a smoother agent experience – one with several technical obstacles. The company showed an assistant by extracting information from a variety of resources, including emails, calendars and preserved preferences, to help with daily actions.
In a survey during a New York press on Wednesday morning, Amazon showed Alexa+ building a list of food purchases, then ordering articles through integration with Amazon Fresh, Whole Foods and other local chains. In a special demonstration, the company emphasized how Alexa+ can automatically buy products in the Amazon when they go on sale, and bath reserves and fitness meetings through Wellness Vagaro app.
Agents do not stop here, according to Amazon. Alexa+ can impose food distribution orders through Grubhub, greet a Uber, find tickets for future concerts in Ticketmaster, join a travel route drawing in resources such as Tripadvisor, and even draw the main dates and sometimes from an event leaflet to set a memory.
Too good to be true?
It all sounds very exciting – and ambitious. And Amazon is well positioned to succeed, given the retailer’s data years for buyers’ habits and partnerships with key technology ecosystems and services. Alexa+ users willing to drink on their data, stand to benefit from a more personalized experience, adapted to the agent. It is no coincidence that Alexa+ – Normally priced at $ 19.99 a month – it will be free for the main subscribers, the most dedicated group of Amazon users.
Amazon is also counting on its large base installed Alexa – over 600 million devices – to give Alexa+adoption. With an Alexa compatible speaker in many houses, the company’s bets that Alexa+ will be an intelligent for many users.
Perhaps Amazon’s biggest challenge will be to overcome the technical restrictions of today’s technology. Alexa+ is reported to have been repeatedly delayed due to patterns of behavior of bad behavior; Previous versions of the experience could not answer the questions correctly and tried to turn off the smart and glowing lights.
Not for nothing, the baby’s steps of rivals towards agent tools have suffered their obstacles. Chatgpt Deep Research, OpenAi agent model for compiling search reports, sometimes hallucinat. Gemini’s Google Chatbot, meanwhile, highlights the wrong electronic post summaries.
It was difficult to get an understanding of how Alexa+ performed at the Wednesday press event. Many of the Demots were highly choreographed, and Amazon did not allow attendees to use the new assistant in length.
We will have to wait to set Alexa+ through his steps to know if he approaches the fulfillment of the Amazon agent sales field. If you do this, it would really be a very impressive joy – and can simply give Amazon running in the competition of consumer agents.
