YouTube took her step to the advertisers on Wednesday, accompanied by a showing show by Lady Gaga and special appearances from youtubers known as Brittany Broski and Mrbeast.
During its presentation on the front, YouTube executives introduced new advertising formats coming to the platform, including an extended TV -connected offer (CTV) that includes a new interactive product source.
The mass is strategic for YouTube, as it admits that viewers often watch videos on the big screen as they also use their phones to move on social media or buy online.
The new buyer format allows advertisers to display products on the right side of the TV screen during advertising. Interactive food acts as a store for brands where viewers can easily browse numerous products using their remote controls. When a viewer chooses an article, they are required to scan a QR code with their smartphone to get a direct purchase link.
Moreover, there is a button for the viewers to press and hold, allowing them to send the connection to their phones to buy for all products immediately.
YouTube has become a prevailing force in watching TV. Nielsen reported that it has been the main platform for transmitting viewing time in the US for more than two years, exceeding the Netflix, Disney+and Video Prime transmitters. In the first quarter of 2025, TV was the main device for viewing YouTube in the US, according to internal data from the company.
In particular, the company showed a canteen study, showing that US participants ranked YouTube as the number 1 platform to look for information about brands. The company also said campaigns on YouTube at CTV generated over 50 million average monthly conversions in the fourth quarter.
Greated advertising has gained withdrawal between broadcasting services and advertisers in recent years. Only this week, Amazon announced a new interactive format of advertising in primary video advertising that highlights Amazon deals, user reviews and key transport details.
